In Your Mind
Complete Visual Redesign
Client
SaunaSpace
Year
2024
SaunaSpace came to us seeking a visual brand reset rooted in the experience of the product itself. We developed In Your Mind—a concept inspired by the meditative state users enter during a SaunaSpace session. The visuals imagine an internal, serene landscape where transformation happens, positioning the product as a gateway to mindfulness and self-improvement.
The system pairs red light and intentional negative space with organic textures and subtle nods to nature, creating a grounded yet imaginative depiction of the mind.
To bring the concept to life, we executed a three-day shoot spanning conceptual storytelling, in-home lifestyle, and product-focused content. Capturing both video and photography in vertical and horizontal formats, we built a versatile creative library that launched SaunaSpace’s new chapter and set the visual foundation for the brand moving forward.
