Newks Has Wraps

To launch Newk’s Wraps, we built social first campaign assets around the idea that they were everywhere you looked. Using shock and awe as our primary storytelling tool, we transformed the wraps into mobile, living elements that could move seamlessly across platforms and environments. The hero film elevated the craft and quality of the wraps themselves, reimagining each one as a piece of priceless art and turning food into something gallery-worthy. The result was a playful, modern rollout that introduced Newk’s wraps with energy, personality, and cultural relevance.